How To Increase Your Newsletter Sign-Ups — 5 Great Newsletter Opt-In Forms That Convert

An image showing a row of letterboxes in front of shrubs and flax in New Zealand

Having an opt-in form for your website is a fantastic way to entice and encourage your visitors to subscribe to your newsletter.  But having an opt-in form in place doesn’t magically mean your visitors are just going to sign up. You have to use specific, practical methods and strategies that increase the chance they’ll sign …

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Search Engine Marketing and the 4 stages of competence

A image of search engine marketing metrics in a grid layout

In a recent conversation with a client about introducing  a search engine marketing strategy she made the comment “I’ve paid a lot of money to optimise my domain” which triggered some concern in me as we typically don’t optimise the domain as such, it tends to take care of itself. Turns out the situation was …

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Atelier Mode De Vie

Mockup image of the Atelier Mode De Vie website in desktop, tablet, and mobile format

The Brief Our client had been developing a range of non toxic luxury lifestyle fragrances, delivered using non toxic 100% Soy Wax Candles, Reed and Car Diffusers, and selling them through her successful hair salon in Port Stephens. The brief was to develop an eCommerce option to enable the business to expand beyond a local …

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3 critical points your website about us page must nail

Image of an old typewriter typing the website about us page

Writing your website about us page can be a daunting experience. Your web developer is waiting for your content, or you’re creating the site yourself, and now you’re staring at a blank about page wondering where to start.  Your website about us page is somewhat more nuanced than your home page, which focuses on the …

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5 key considerations when setting up an online store

Image of small boxes with shopping cart icons sitting on a laptop keyboard with a credit card in the foreground

Whether it’s the state of the world today, or something you’ve been considering for a while, there’s no doubt that adding online sales to an existing business, or setting up an online store from scratch, is a lucrative opportunity. Online sales capability extends your market reach beyond your local area to national and even international …

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