Search Engine Marketing and the 4 stages of competence

A image of search engine marketing metrics in a grid layout

In a recent conversation with a client about introducing  a search engine marketing strategy she made the comment “I’ve paid a lot of money to optimise my domain” which triggered some concern in me as we typically don’t optimise the domain as such, it tends to take care of itself. Turns out the situation was …

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3 critical points your website about us page must nail

Image of an old typewriter typing the website about us page

Writing your website about us page can be a daunting experience. Your web developer is waiting for your content, or you’re creating the site yourself, and now you’re staring at a blank about page wondering where to start.  Your website about us page is somewhat more nuanced than your home page, which focuses on the …

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5 key considerations when setting up an online store

Image of small boxes with shopping cart icons sitting on a laptop keyboard with a credit card in the foreground

Whether it’s the state of the world today, or something you’ve been considering for a while, there’s no doubt that adding online sales to an existing business, or setting up an online store from scratch, is a lucrative opportunity. Online sales capability extends your market reach beyond your local area to national and even international …

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How to give access to Google Search Console and Google Analytics

Two essential things we’re going to need from you when we assist with your Search Engine Optimisation ( SEO ) are access to your Google Analytics account, and your Google Search Console. The great news is you don’t have to part with, or share, your personal access details, you can simply allow third party access …

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How to use Image Capture on a Mac to download images from your iPhone

Image of a hand holding an iPhone to take a picture

This post explains how to use Image Capture on a Mac to download images from your iPhone. The reason being from time to time we need to obtain those images to use developing your site, especially when we know those images can be used to position your business nicely and more authentically than using stock …

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Why You Need a WordPress Maintenance Care Plan

Image of a formula 1 pit crew an analogy for Wordpress Maintenance

Why do I need WordPress maintenance? What is a Care Plan? These are common, and expected, question we get from our clients. Considering the investment you’ve made getting the website developed, it’s a good question to explore. If you’re surfing the web chances are you’re visiting a site built on WordPress. Accounting for over 30% …

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Happily embracing the Gutenberg Editor.

Image of the WordPress Gutenberg editor on a screen

WordPress’ Gutenberg Editor, in particular embracing it as a site building tool, seems somewhat controversial which appeals to my contrarian thought process. At a recent word camp Sydney I noticed a strong focus on WordPress theme builders, specifically Elementor, Beaver Builder and, to a lesser extent Divi. I was, despite all the great content and …

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Why we don’t host your email with your website.

Image of GSuite email on monitor

There’s nothing more ‘mood altering’ than receiving en evening phone call from a client who is unable to access their business email. Then, spending time troubleshooting and resolving the issue, finding the web server security had blocked their IP address due to too many failed login attempts from another user, taking the whole business offline. …

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